How to choose a fragrance for soap

The choice of a suitable fragrance or fragrance for soap is quite a serious and crucial moment, because sales of your soap will depend on it. This is especially evident in the supermarket - look carefully at how women choose goods before buying.

At first, the girl quickly runs over the shelf with her eyes; suddenly, impulsively, her gaze clings to one of the soaps on the display case. She takes a piece of soap, and immediately brings it to her nose - a second passes, and a decision is made with lightning speed whether she will buy this piece of soap or not. Therefore, the correct smell of soap is one of the factors for the successful sale of soap. And the choice of suitable smells for soap should be given special attention.

But let's first talk about the differences between the choice of fragrances for brewed soap, and soap from the base. Soap from the soap base - always performs the function of more decorative soap than useful. It is distinguished by bright colors, various forms, it is often bought as a gift, so it should smell accordingly - very tasty, bright, unusual. This is a holiday soap, and the buyer wants to get maximum emotion from his purchase. Therefore, floral, fruit, and sweet confectionery flavors — coffee, chocolate, vanilla, apricots, etc. — are suitable for flavoring such soap.

Soap, brewed from scratch, has a completely opposite function - naturalness, simplicity and environmental friendliness, so for its successful sale with fragrances is better not to experiment. Natural soap should smell so soft and gentle that the buyer would think that it is the natural smell of soap.

After all, he buys such a soap because it is useful, and does not contain synthetics. Therefore, it is important to use a very small amount of perfume, and choose only “pure”, natural flavors. It is desirable only those components that are used when cooking soap. It can be smells of honey, oatmeal, vanilla, coffee, lavender. Here all smells of essential oils will be pertinent, they are natural and natural.

And now let's ask the opinion of consumers - what kind of fragrances do they prefer in soap?

According to American consumers, the TOP 10 most popular fragrances for soap and cosmetics:

1. Lavender

2. Vanilla

3. Patchouli

4. Oatmeal, honey and milk

5. Mint

6. Sandalwood

7. Coconut

8. Rose

9. Lemon

10. Orange

Consumers of beautiful handmade soap often prefer the form of soap ... cakes and the most popular flavors are chocolate and strawberry, honey and citrus. Also very popular are the natural aromas of essential oils - ylang-ylang, patchouli, lavender and others.